Campaign: Samsung Bottom Freezer Refrigerator (BMF) 2018 - Optimal Fresh Zone
Brand: Samsung (DA line)
Agency: Leo Burnett Vietnam
Position: Copywriter
Agency creatives: Jeremy Lim (Creative Director), Ariel Santillan (Associate Creative Director), Thiện Nguyễn (Associate Creative Director), Tiên Nguyễn (Copywriter), Thu Vũ (Copywriter)
Objective: To introduce a new Samsung refrigerator, which has a totally new feature: Optimal Fresh Zone to store foods at -1°C to keep their freshness.
Insight: Old storing standards & habits affect food’s original freshness.
Big idea: Samsung new BMF set the new standard of storing freshness at -1°C, which keep nutrients optimally intact and keep the foods at the most convenient condition to cook.
Tagline: Ngăn đông mềm giữ trọn vị tươi ngon
Key visual:
Campaign execution activities:
1. Bumper TVCs
2. Banners
3. TVC 2018
